Investor Proposition

Dixons Carphone has built an unrivalled offer for the connected world. As mobile, electrical and connectivity increasingly integrate, the Group now has a unique position in the UK&I and Nordic markets to grow the business; through a relentless execution within core multi-channel retail; via the expansion of its existing consumer services Knowhow division; and by developing existing and entering new agreements with other businesses through Connected World Services.

Strategic properties

Continue to enhance and drive successful and sustainable retail business models in a multi-channel world

Complete the integration process and achieve our synergy targets

Leverage our scale, our knowhow, and our unique asset base to drive growth in new product areas including growth in services

Continue to develop the Connected World Services model and establish it as a material contributor to earnings

Business model

The Merger of Carphone and Dixons brought two market leading businesses together with an unrivalled offer for the new connected world, as mobile, electrical and connectivity increasingly intergate. The Group now has a unique independent position in the UK for mobile telephones.


Our objective is to provide our customers with a seamless and personalised experience where convenience, ease of navigation and simplicity are key in attracting customers to shop with us whether it is online, in-store or a combination of both.


Combining our customer insight with our market strength we can make sure we have the right range of products and services in our stores to suit customers’ needs. Our scale and relationships with suppliers means that we can work with them to showcase the latest technology, connectivity and products in our stores with areas dedicated to key suppliers.

After sales services and support

Our customers need help with their products, whether it be delivery and installation, help keeping their products up and running or repair should things go wrong. Our business in the UK & Ireland sets the benchmark for our services infrastructure under our Geek Squad and KNOWHOW brands, the latter of which is also available across the Nordics.