Currys PC World Launches Black Friday-Busting Deals for Easter

05 Apr 2017

THOUSANDS OF DEALS AVAILABLE ACROSS TOP BRANDS, INCLUDING SAMSUNG, HOTPOINT, CANON, LG, HP, DYSON AND BOSCH

TODAY, Wednesday 5th April, Currys PC World announces the launch of its best-ever, mega Easter deals event – set to rival its incredible annual Black Friday offering.

The UK’s largest electrical retailer will have thousands of incredible deals on key products, both in-store and online, with hundreds of products at their Black Friday price tags or lower.

The special Easter bargains, available for four weeks or until stock lasts, feature products from top brands, including Samsung, Hotpoint, Canon, LG, HP, Dyson and Bosch, across a variety of popular product categories, covering TVs, large domestic appliances, computing, cameras, sound systems and more.

The Top 10 Currys PC World 2017 Easter deals:

MODEL

WAS

NOW

% SAVING

MORPHY RICHARDS HEALTH FRYER - BLACK

£149.99

£69.00

54%

INDESIT IWC81482 ECO WASHING MACHINE - WHITE

£349.99

£169.00

52%

HOTPOINT LC85F1W FRIDGE FREEZER - WHITE

£469.99

£269.00

43%

ARIA DFW 5530 IX ELECTRIC OVEN - STAINLESS STEEL

£249.99

£149.99

40%

DELONGHI ECAM23.420 BEAN TO CUP COFFEE MACHINE - SILVER, BLACK & WHITE

£449.99

£341.00

24%

DYSON V8 ABSOLUTE

£519.99

£399.00

23%

SAMSUNG UE49KU6670 SMART 4K ULTRA HD HDR 49" CURVED TV

£849.00

£699.00

18%

CANON POWERSHOT SX540 HS BRIDGE CAMERA - BLACK

£299.00

£249.00

17%

HP PAVILION 15.6" LAPTOP

£449.00

£379.00

15%

LG 49UH620V SMART 4K ULTRA HD HDR 49" LED TV

£529.00

£449.00

15%

And for those consumers looking for the hottest new products this Easter, Currys PC World offers the latest in tech and innovation, including the new Samsung S8, iPhone 7 Red edition, the latest iPad, Google Home and QLED TVs, all available over the weekend.

The Easter deals event comes off the back of the retailer’s UK’s Lowest Price campaign – a guarantee to be the UK’s lowest price on at least one key big-brand product each week in the run up to Easter – giving customers great value across the items that truly matter.

The retailer also offers a compelling Price Promise initiative – which guarantees to match or beat the price consumers would pay at AO.com, Argos, Asda, John Lewis and Tesco. What’s more, shoppers can take advantage of Your Plan – the retailer’s flexible credit plan – to make getting the latest tech more affordable, with a range of payment terms and credit amounts to suit each customers’ needs on big ticket items of £249 and over.

Steve Ager, Group Commercial Director, Dixons Carphone, comments: “We know Easter is a key time for our customers to give their homes a tech upgrade and as the UK’s largest electrical retailer we’re committed to offering shoppers value on the products they love, whatever their budget. Black Friday continues to be synonymous with unbeatable prices so we’re delighted to be bringing customers similar, and in some cases better, deals this Easter.”

Last Easter, the retailer saw a 21% increase in visitor numbers to the website, with Easter Monday proving a particularly busy shopping day. Shoppers snapped up washing machines, kettles, toasters and laptops, all of which benefitted from a 65% increase in sales compared to the previous year (2015).

- ENDS -

For further information, please contact the Currys PC World press office: curryspcworld@mcsaatchi.com

Notes to Editors
Deals available from a 4-week period from Wednesday 5th April 2017 no earlier than 9am – until stock lasts.
*Please check local store information for specific store opening times

About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone's primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.