Stay-at-home-Brits

05 Jul 2017

STAY-AT-HOME-BRITS

  • 31 is the age we prefer staying in to going out, according to research by Currys PC World
  • Future trends revealed: Technology turning "going out" into "staying in"
  • Currys PC World launches The Great Indoors study, celebrating everything that is great about being at home

31 is the age Britons officially hang up their dancing shoes and PREFER staying in to going out on the town, according to a new study by Currys PC World.

The in-depth study – entitled The Great Indoors – of 5,000 people by the retailer uncovers how Brits are spending time in their homes in 2017.

Almost half (46 percent) of adults now dread social events or nights out, preferring to “lounge” in the comfort of their own home, with 30 percent of Brits admitting that a perfect night-in would be one spent in front of the TV, devouring a boxset.

Rather than heading out, nearly a quarter like to spend an evening at home, whiling away the time on their phones, tablets and/or laptops, browsing social media.

In fact, 14 percent of Brits said when they invite friends round, their all-time favourite pastime is scrolling through Facebook and 28 percent let their hair down by playing computer games.

29 percent said they still have an active social life, preferring big nights in, where they order in food, watch films, cook big curries or crank up the karaoke machine.

Matt Walburn, Brand and Communications Director, Currys PC World:The Great Indoors study recognises the fact that there comes a time when we appreciate our home comforts more than a hectic social life and it can often be a drag to play the social butterfly at parties and nights out.

He added: “Technology is a big lure of staying in and our findings show how it’s transformed home habits, with Brits proudly investing in their households more than ever before. It’s now almost impossible to get bored at home, with endless box sets and the latest technology, such as 4K TV, enhancing the in-house experience, so much, that it often surpasses its ‘outdoor’ equivalent.

That coupled with social media, online shopping, and gaming with pals often means more pleasure can be had on a night IN than a night out.”

The survey also found that on a typical night out, Brits will fork out £35 – however the perfect night in with a take-away, drinks and snacks will only set you back £17, according to the results.

The poll found that six in ten adults claim going out is now “too expensive” and 29 percent said they simply can’t face the next day hangover. Nearly half said evenings out were no longer ‘their scene’ and a further 14 percent moaned about the unpredictable weather when hitting the town.

Having to get dressed-up (22 percent), the laborious process of arranging babysitters (12 percent) and the hassle of booking taxis (21 percent) were also among the reasons adults are shunning evenings out. A whopping 46 percent said they love nothing more than changing into comfortable clothes for a night-in - and 44 percent said they like to kick back and slouch on the sofa for hours on end.

The poll found by the age of 37 - adults are deemed too old to be dancing in nightclubs. And a harsh 37 percent of respondents said there is nothing more tragic than seeing adults in their 40s and 50s surrounded by twenty somethings in pubs and bars.

And of those polled, nearly seven in ten said they were relieved when they met ‘the one’ as it meant they no longer had to trawl the local haunts for a suitor and could finally embrace cosy nights in.

- ENDS -

For more information, please visit www.currys.co.uk

Notes to editors

For press enquiries, please contact: curryspcworld@mcsaatchi.com

About Dixons Carphone

Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone's primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.