iD Mobile shakes up market with industry-first tariff

13 Jun 2017

  • One plan with three great features all as standard: data rollover, bill capping and Roam Like at Home
  • Roam Like at Home to cover 50 destinations in the EU and beyond – more than any other MVNO
  • Existing customers automatically get benefits added to their plans

13 June 2017: iD Mobile is launching a new postpay offer on Handset and SIM Only by bringing together the very best of its GoTo, Shockproof and TakeAway propositions into one simple 4G plan.  

Launching 15 June, iD Mobile Pay Monthly handset and SIM Only customers will now enjoy the benefits of automatic data rollover, bill capping AND inclusive roaming in 50 destinations worldwide. Having all these benefits as standard in one single plan on both handset and SIM Only truly sets iD Mobile apart from anyone else.

What’s more, showing its commitment to customer service, iD Mobile is extending its returns policy to 30 days when any plan is bought on iD Mobile online. Moving beyond the industry standard of 14 days, this will give customers even more time to try out the iD Mobile network to make sure it’s right for them.

Data rollover for all

iD Mobile launched data rollover in 2016, and was the first UK network to allow customers to roll over any unused data from one month to the next for free. Now, it’s extending this compelling service to all Pay Monthly customers, offering more flexibility when using their data.

Bill capping to put customers in control

All customers can now set their own spending limit when it comes to their monthly bills, helping to prevent bill shock, no matter whether that’s at home or abroad. Customers will be able to adjust their cap, track and manage usage all through the easy-to-use iD Mobile app.

Roam Like at Home in 50 destinations

iD Mobile is leading the way in the MVNO market and going beyond EU regulations by offering all customers across its Pay Monthly handset, SIM Only and Pay As You Go plans, the ability to ‘Roam Like at Home’ and use their UK minutes, texts and data in 50 destinations worldwide* - more than any other MVNO.

Adam Dunlop, General Manager at iD Mobile, comments: “We’re shaking up the market to offer key benefits that are uniquely available on every iD Mobile contract plan. Unlike other networks, we are providing these as standard on all SIM Only and handset plans regardless of price point. At iD Mobile, we passed the half a million customer point earlier this year, and as we celebrate our second birthday, this is the next step in building a network that provides even greater value and control for UK mobile customers. We look forward to welcoming more customers to iD Mobile, and can’t wait to hear what they have to say about the new plans.”

For more information, go to: www.idmobile.co.uk/our-plans   

-ENDS-

For more information, please contact M&C Saatchi PR on:
ID@mcsaatchi.com or 0207 544 3600

*Full list of roam like at home destinations:
Austria, Azerbaijan, Azores, Belarus, Belgium, Bulgaria, Canary Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Guiana, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Kazakhstan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Madeira, Malta, Martinique, Monaco, Netherlands, Norway, Poland, Portugal, Réunion, Romania, Saint-Barthélemy, Saint-Martin, San Marino, Slovakia, Slovenia, Spain, Sweden, Vatican City.

Notes to editors:

All existing customers will continue to benefit from the plans that they are on whilst also enjoying additional features which will automatically be applied.

  GoTo ShockProof TakeAway DataOnly
Existing features prior to 15 June Data Rollover
Bill capping
Free roaming in 29 countries including the EU, USA and Australia
New features from 15 June Data Rollover

Bill capping

Roam like home in 50 destinations
Bill capping

Roam like home in 50 destinations


Roam like home in 50 destinations plus the USA and Australia

Bill capping
Bill capping

Roam like home in 50 destinations


About iD Mobile

Launched in May 2015, iD Mobile UK is Carphone Warehouse’s 4G network operator. Its flexible 4G plans are amongst some of the best value in the UK. These range from great value SIM Only deals, to plans that include the very latest flagship smartphones.

iD Mobile UK is built around its customers, and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam like at home in 50 destinations at no extra cost. iD Mobile UK customers can manage their account online or by using the free smartphone app, where they can buy add-ons, and view their usage whilst they’re on the move. iD Mobile UK runs on the Three network.

About Dixons Carphone

Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone's primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.