Dixons Carphone Race to the Stones

Since our initial sponsorship in 2014, we have led the way in the corporate challenge space, collaborating with organisers, Threshold Sports, to transform the positioning and purpose of ultra-events into accessible ultraexperiences, attracting a diverse range of participants: from people who want to get fit, socialise, take on a new challenge or strengthen their mental wellbeing, to charities looking for a demanding and rewarding addition to their fundraising portfolio.

In 2016/17 over 2,500 participants chose to run, trek or walk 100 km along the ancient Ridgeway to Avebury Stone Circle, generating over three million Facebook impressions. 130 employees took part, raising over £36,000 for our charity partner, The Mix. Overall, £108,027 was raised for a variety of good causes and 100% of participating employees agreed our sponsorship was positive.

For 2017 we have donated 100 places to Heads Together, providing the opportunity for people affected by mental health issues to benefit from the positive aspects of participating in an endurance challenge. We are also working with our suppliers to further enhance the event experience through free demonstrations of wellness related tech and household health-related electrical items along the route.