Average 2 Awesome

“This wellbeing initiative focuses on transforming our employee’s overall aptitude to health and fitness. With the support of a specialised personal trainer, tailored nutrition plan and the latest fitness technology, our latest group of thirteen colleagues from across the UK to take part recorded a combined weight loss of 104.9kg over a twelve week period. Each colleague was given a Fitbit Surge to record training performance and overall activity levels and a set of Fitbit Aria scales to monitor weight, body fat and BMI between official weigh-ins. Participants develop a strong bond and continue to make positive changes to their lifestyle habits. Many now run regularly as part of their new healthy regime and are taking on new personal challenges and events as a direct result.”

We want to ensure employees have opportunities: opportunities to develop, to take part, to get fit, to get educated and to engage with good causes.

Our extraordinary people are our biggest asset . We invest in attracting the best talent and work to ensure they stay super engaged and high-performing so they deliver the service our customers expect . Great performance is rewarded through recognition schemes such as You're Electric and we applaud outstanding performance and behaviours though a variety of communications channels.

We currently pay employees aged 21 and over above the National Living Wage and aspire to move towards paying the living wage for under 21’s. 

We love creating exciting opportunities that encourage our people to grow their careers with us through different roles, brands and functions.


Colleague engagement

We communicate openly and honestly with our workforce through a variety of channels and use a balanced scorecard to ask people how they feel about working for Dixons Carphone. Colleague feedback shapes overall company strategy and helps us make the right decisions, recognise success and make our company a great place to work and do business with.

Our award winning Connected magazine is a popular peer to peer communications channel which keeps our 42,000 employees up to date with strategic direction, new initiatives, insights into the latest technology and colleague exploits.

Investing in colleagues

Formal training, on the job experience and management coaching are provided to help our people grow their careers, deliver our business strategy and become experts customers can trust . Regular face to face meetings and a formal review twice a year provide platforms to discuss performance and further development. High achievers are also offered talent and leadership development programmes.

Beneficial working

Excellent employee benefits help us to attract and retain talented individuals. These include a range of products and services such as private medical insurance, dental insurance and a Health Cash Plan. Colleagues are also encouraged to grow their own stake in the business by taking advantage of our Save As You Earn Scheme.

On Policy

Our high standards in employment practices are supported by a comprehensive suite of employment policies and procedures from family friendly policies through to colleague dispute management, ethical conduct, diversity and equal opportunities.

Health is wealth

Healthier workforces are well known to be happier and more productive with less time taken off through sickness and higher levels of energy and resilience among employees.

We encourage healthy living through wellbeing initiatives (see case studies) and facilities including on-site gyms in our main support centres and canteens offering healthy, balanced foods.

Through our Employee Assistance Programme, colleagues can gain advice about nutrition and we are using the findings from our recent entry in Mercer’s Britain’s Fittest Workplace survey to spot wider health risks to our employees as well as identify actions to reduce absence rates and increase employee engagement.

Case Studies